Evaluation Question 3: What have you learned from your audience feedback?

From our audience feedback we learned that we had in many cases succeeded in engaging our audience in many cases. I asked a number of my friends within the ages of our target audience for a critical feedback. Positive feedback included:

"I really liked the video, I liked the way the blue hoody stood out from the black and white background."
Richard (17)

"The band shots look good, especially the shots where the singer was [imposed] over the top of another shot - it looks great!"
Anna (18)

"The use of the black an white looks good, it reflects the themes and emotions in the video. Those shots where you split the screen are brilliant, it's in time with the music as well"
Ben (18)

"... the magazine did look good, the use of quotes was a good idea. The layout draws you in, and the colours work well on the background."
Lucy (17)
However some feed back did suggest that there were areas for improvement:

"I liked the video because it has some great shots in there... but the CD cover was my least favourite part of the final products. I thought that the font wasn't quite right..."
Frances (18)

"The music video was the best part out of the whole package [final products], but I'd say that the advert and CD cover could have been more exciting, the inside covers were quite repetitive. Having said that the shot used on the cover is dramatic . Good work!!"
Luke (18)

Overall, we have successfully engaged our audience with our final product. The feedback shows a specifically that our target audience liked our editing. They liked the way in which the background was desaturated and the blue in the hoody stood out. Other feedback we recieved also commented on the good selections of costumes, the hoody with the hood up did signify depression and isolation, and the dark clothes worn by the female protagonist indicates similar themes which we were trying to achieve. Comments also showed complements towards our cinematpgraphy, where many comments praised our shot of the male protagonist under the bridge.

However, feedback also showed that we needed to make our digipack more adult, as comments said that the font and colours weren't incredibly engaging

This shows that through our cinematography and editing we have achieved a film which encapsulates our target audience through the use of cinematography, mise-en-scene and editing.