The Friday Nights Umbro Music video

We found this video when researching our song. Although it's not the full song, we liked the way it had been filmed: lighting and colour-wise, and we also liked the way that the film was a montage of clips as opposed to a structured narrative; although the themes of the lyrics do come through the selected clips used.

Music video research

Arctic monkeys- ‘When the sun goes down’
Has a very narrative structure to the video. I like the way in which the film is lighted in washed-out, dark colours, with no vibrancy whatsoever; this reflects the dark nature of the narritive of the film.

In this Kaiser Chiefs video I liked the way, the beginning of the video the quickly cut between the band the the people grabbing the cushions.

Again I really liked the effect of the way this is cut to the strong beat in the song, I would like to recreate an effect similar to this in out music video, as is also has a prominent rhythm. The repetition created in this also reflects our song lyrics mundane style.

Planning ahead...

To ensure that we have an effect work strategy, we have made a time table to ensure this. After talking to our teacher and collaborating with each other we have added further detail to our plan.

Lyrics

I...I've been living with my eyes wide
shutI'd give it all if you'd let me give it up
I've tried too hard and now i've had enough
(x2)(Chorus)Its friday night tonight, the weekend passes by Monday coming soon, well its another working week for you(End Chorus)
For every letter that i push
For every dinner that i rush
The days that just dont seem worth while
Whatever happened to that smile?
Whatever happened to that smile of mine?
Whatever happened to that
Whatever happened to... (x16)
Chorus x4

In the beginning...

My name is Tom Bowers, I am an ALevel student and Saffron Walden County High School, studying Media Studies at A2. For our coursework, the primary task was to create a music video for a song approximately three and half minutes long; we also have to produce two ancillary tasks as well (producing a DVD cover and magazine advertisement for our chosen Song). The song we have chosen for our music video is a song called 'Friday Nights' by a band called Pistola Kicks.

We agreed as a group that the songs indie/punk/rock style really had the potential to let us be creative with the video. Our song had themes of a mundane, repetitive lifestyle and gave a grey outlook to his everyday life: 'I've tried too hard and now I've had enough', and 'Monday's coming soon, well it's another working week for you'. I did research various bands and songs that were of a similar musical genre, like the Arctic Monkey's Music video 'When the sun goes down', it reflected the same dark/grey perspective on life to the songs lyrics, to see how our song compares. I also looked at a band called The Futureheads; although their song 'Decent days and nights' had a different theme, I liked the use of effects, in sync to the music. From the research, I believe that our song should reflect the lyrics grey and mundane theme.