When researching CD covers and magazine adverts I was looking for common conventions. CD covers typically had the songs listed on the back of the case, all the tracks were listed not necessarily in one column; some were broken up by images. However, there were elements that occurred more frequently than others cases: bar codes were on every case as well as the name of the record company. The bar code featured in the bottom right of the CD case and the record label appeared either bottom left or bottom right next to the bar code. However when researching I did find that some artists chose to be unconventional with their layout such as Ellie Goulding (see below). She has the tracks listed in a conventional way in a central column, but
the bar code is centre top and the record label centre bottom. This gives us flexibility as to how to present the layout of the back cover.
Though, when I researched other CDs I found a trend: conventional album covers were relatively simple in design. Taylor Swift is an artist who is of a similar genre to Polly; the back of her album (below, right), "Taylor Swift", has a stereotypical back cover. It has an image, which is over the artist, and reflects a similar mood/theme to the front cover; it has the bar code bottom right and the track list to the right of the artist.
We could use the conventions of the stereotypical layout in order to attract and engage our audience with a format in which they are familiar.
