Institution Research

I have been researching institutions and music production companies, and the bands and audiences which follow them.


Sony BMG
The institution covers a range of genres and and artists. Sony BMG have a range of artists under their name: Bob Dylan, Susan Boyle, AC/DC, Beyonce, Leona Lewis, Michael Jackson and Mark Ronson & The Business International. They span many genres, ranging from Rock (AC/DC) to Country/Folk (Bob Dylan) to mainstream Pop (Beyonce). 


Bob Dylan is the artist with the genre closest to our song & artist. In this video (Blood in my eyes) it has a more mature target audience, it is in black and white, it has been stylised; similar to the Mumford and Sons video we looked at; and again it has longer shots and slower cuts. From this we can say that in out video we should have longer shots and fewer cuts, which is what both this music video and the Mumford and Sons video had on them. 


Island Records
Again, Island Records covers a range of artists and genres. Although Island Records started out as a company which first signed artists of the reggae genre, however from its Jamaican rock-steady roots it broadened its horizons by signing such stars as U2 and Bob Marley. 


The artists under Island Records span a wide range of genres, and our artist/genre could easily come under the Island Records wing. Our demographic is young adults (16 - 25), and the artists in Island Records are mainstream, and some are also in the same genre of music - such as Jonathan Jeremiah.